Learn how to build a lasting brand and level up your return on investment through actionable inclusive marketing strategies.
about the webinar
If you're not approaching marketing with an inclusive lens, you're leaving money on the table and risk alienating consumers. Marketing in today’s society is more than just being the first or best product on the market.
And, our society is becoming more and more diverse. In fact, by 2045, “minorities” will be the majority in the U.S. One in four people in the US have a disability. Are you ensuring your products, services, AND digital platforms are accessible? Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ+ consumers? This means that marketing to one prototypical consumer is an antiquated - and ineffective - approach. If you are looking to grow and sustain your business, you need to be proficient in inclusive marketing. It’s critical to business longevity.
Join us to hear from an expert panel of marketing and communications professionals and learn how to:
- Build an inclusive marketing strategy
- Message diverse consumers effectively and ensure your assets are inclusive and accessible
- Maintain authenticity while avoiding tokenism
- Recover from costly mistakes
We’ll teach you how to get it right and explore the cringe-worthy, out-of-touch, and even downright offensive campaigns of brands who’ve missed the mark
meet the panel
Allison Bennett, CDE
Manager, Inclusive Marketing, The Diversity Movement
As a Certified Diversity Executive and Manager of Inclusive Marketing at TDM, Allison stretches across all things marketing, operating campaigns and channels. She manages long-term projects while executing daily initiatives from email and social to web and design. In 2022, she received Marketing Brew’s inaugural Go-Getter Award, honoring 25 up-and-coming marketers making a mark in the industry. Allison graduated from North Carolina State University with a bachelor’s degree in communication and a minor in journalism. She has a background in B2B digital marketing with experience in project management and building professional development courses.
Founder and CMO of The Kaye Media Collective;
Chair of DEI Innovation, American Marketing Association
Karen McFarlane has more than 25 years of success helping brands build meaningful and lasting connections with their communities. Karen is the Founder and CMO of The Kaye Media Collective, a fractional marketing group of expert executives and creators solving problems for high-growth companies. Through a strategic partnership, Karen serves as CMO of LetterShop, a boutique marketing and creative agency delivering 360 solutions to startups, nonprofits, and Fortune 1000 companies.
Karen sits on several boards, including the Hudson Valley Credit Union and the New York chapter of the American Marketing Association (AMA), where she served as President for two years and is now the Chair of DEI Innovation. She also sits on AMA's Professional Chapters Council as the Chair of DEI and will serve as the Council’s President-Elect for FY23-24. Additionally, she sits on AMA’s Professional Skills Advisory Council.
Bob Osmond, CDE
President, Racepoint Global
Bob Osmond is president of Racepoint Global (RPG), where he leads agency strategy, culture, and operations and helps shape conversations that matter for tech-forward brands. Bob Osmond has more than twenty-five years’ experience delivering integrated public relations programs for global B2B and consumer clients. As a marketer and certified diversity executive, Bob is passionate about harnessing the power of inclusive marketing for both employee and external audiences.
Director of DE&I, RAPP
Nicole has a natural gift for cultivating community. From her time as a “master connector” at Omnicom Health Group, her aptitude for diversity and inclusivity led her to create The Black Collective, Omnicom’s first Black talent resource group, championing important conversations and connectivity throughout the network. Nicole followed her generative prowess to RAPP, a global creative marketing agency, in her present role as Director of DE&I where she continues to build a clear, equitable path forward to success for employees and all marginalized communities, ensuring that all voices are seen and heard.