If you’re a social media marketer, you likely already know that you need to integrate diversity, equity, and inclusion into your long-term social strategy. Showcasing an authentic commitment to DEI on your social channels can help build trust with your customers, clients, and followers. Inclusive social media practices also contribute to building a strong brand reputation, attracting and retaining top talent, and in turn, increasing revenue.
But how to do that in a convincing, authentic way? A good place to begin is with these five tips for developing a long-term strategy for DEI on social media.