Man leading a work presentation; diverse colleagues listen

The Best Way to Roll Out DEI Training for Your Sales Team

Articles Mar 28, 2022

Sales success depends on relationships, and one of the best ways to build rapport with potential customers is to treat everyone with respect, empathy, and understanding.

But what if members of your sales team are inadvertently sabotaging their own success with one wrong word or action? Their genuine efforts to connect on a personal level will fall flat and seem insincere.

A robust and effective diversity, equity, and inclusion (DEI) training program can help your team build strong relationships, but even small actions can make a big difference. DEI expertise can improve the competency of your team because it will enhance their ability to communicate with all clients. And since implementing inclusive practices will increase your sales team’s success, it will also boost the profitability of your business.


Amber Keister

Amber (she/her) is a Certified Diversity Executive and content strategist for The Diversity Movement. She writes, researches, and edits TDM articles, guides, videos, and more.