Inclusive Marketing: How to Collect and Analyze Data Using a DEI Lens
America’s population is becoming increasingly diverse. Younger generations are more culturally mixed and socially conscious than previous generations; the LGBTQ+ community has close to $1.4 trillion spending power; and roughly one in four Americans have a disability. To connect authentically with a variety of consumers, marketers must adopt inclusive marketing strategies, including the way they collect and analyze data.
Download this white paper to learn:
- how to collect accurate and actionable data
- how to mitigate unconscious bias in data collection and interpretation
- the importance of data literacy skills
- best practices for inclusive surveys
The Diversity Movement and the American Marketing Association have partnered to create a series of white papers that provide detailed, actionable advice on how to align marketing practices with diversity, equity, and inclusion (DEI) principles. This second white paper explains how marketers can get the accurate, unbiased data they need to deliver authentic stories that connect with consumers.
