ECIC Brand Growth Elements chart

4D Brand Building and DEI: Nurturing a Brand That Will Last

Articles May 12, 2021

Building a strong brand goes hand in hand with building a strong business. Whatever success you’re seeing in the market, it’s your brand that helps you stand out and stay relevant over time by making a memorable impression on the market and by delivering consistent value. In other words, your brand positioning helps distinguish you from competitors and enables you to effectively communicate who you are, what you do, and why you do it, thereby cultivating long-term loyalty.

In order to meet changing market demands and deliver dependable quality, your brand value should be evident at every touchpoint and should integrate diversity, equity, and inclusion (DEI) at the core of your business.


Kurt Merriweather

Kurt Merriweather (he/him) is a Certified Diversity Executive, vice president of Innovation for The Diversity Movement, and thought leader in building teams that integrate DEI and technology.