Q&A with Greg Boone: AI’s Impact on Marketing and Inclusive Strategies

Artificial intelligence (AI) is transforming the workplace, and nowhere is AI’s impact clearer than in the marketing industry. In a recent global survey by McKinsey, 42% of companies reported using AI tools in marketing and sales—more than any other business function. 

Greg Boone, newly appointed CEO of digital marketing and branding agency Walk West, is an industry leader who says, “I’m AI serious, so get AI curious.” Named by NC Tech as tech executive of the year in 2018, Boone believes AI should be used responsibly and strategically to enhance, not replace, human ingenuity. He and his Walk West team are leveraging AI-powered tools to streamline processes, improve real-time collaboration and ensure efficient time management.  

Boone recently sat down with Amber Keister, Content Strategist at The Diversity Movement, to discuss how marketers—and organizational leaders—can navigate this new era with innovation and integrity.