Check out Jad-Évangelo's top picks from TDM Library.
Jad-Évangelo Nasser (He/Him/Lui/Él/هو) is a Multicultural DEI educator, filmmaker, business strategist and storyteller of Lebanese background (with partial Palestinian roots and intersectional heritage with Haiti). He brings 10+ years of global experience in multicultural marketing, cross-cultural communication and creative strategies and fluency in 5 languages. His work and appearances have been featured on Amazon Prime Video, Fox News 61, the Diversity Movement , Arab America, Ad Age and New York University. Aside from teaching at Higher Ed institutions and consulting with orgs and companies on their global diversity practices, Jad-Évangelo focuses on amplifying the narratives of underrepresented communities of global and intersectional backgrounds in modern-day media practices.
Guest Blog: A Multicultural Manager or ‘Boss of the World’ Gives Companies an Edge in the Global Marketplace
Explore three main advantages: cultural understanding, mentorship and empowerment, and seeing problems and solutions from a local and global perspective.
Guest Author
I wish we could have more multicultural icons such as yourself, who truly understand our versatile and different lived experiences in this industry,” a mentee of mine once said.
Guest Blog: The Foreigner in The Room: Working with Colleagues from Different Cultures
Learn simple steps for establishing healthy relationships with foreign colleagues and becoming allies to the immigrant experience.
Guest Author
Moments of cultural awareness provide a great opportunity for relationship building and for you to lend a sympathetic ear to your colleague’s experience and cultural upbringing. To act as an ally, show your interest in their story as humans who come from another part of the world, and ask how they are navigating this new space and place. Not only will your conversation provide them a sense of comfort and belonging, but it will also affect their attitude, productivity, and performance in the workplace.
Guest Blog: Arab American Heritage Month: Actions You Can Take to Increase Inclusion at Work
In this article, you’ll find additional tips for workplace inclusion, so that your organization can recognize and participate in National Arab American Heritage Month, and continue best practices all year long.
Guest Author
For many of us, it wasn’t until we started seeing multiple underrepresented and marginalized communities around us (for instance, the Black American community, LGBTQ+ community, and the disability community) empowered in the DEI space that we realized our experience is underrepresented too, and we need to speak up and lead our narrative in this climate.
The Power of Narrative in Your Inclusive Marketing Campaigns & Branded Content
How can you infuse authenticity into your inclusive marketing campaigns? This article proposes three actionable tactics for marketing and advertising professionals to consider when working on a campaign or strategy that targets diverse and inclusive markets.
Guest Author
How can you infuse authenticity into your inclusive marketing campaigns? Most powerfully, you should consider the value of documentary-style narratives and content. This article also proposes three actionable tactics for marketing and advertising professionals to consider when working on a campaign or strategy that targets diverse and inclusive markets.
Guest Blog: 5 Influential Professionals to Follow in the DEI Space
As we approach the end of this year, we are happy to share with you our top 5 must-follow influential professionals of 2021 -- people who have proven to be successful in uplifting diverse communities at work.
Guest Author
From those who established inclusive learning strategies with major companies to those who founded powerful organizations bringing communities together, we are happy to share with you our top 5 must-follow influential professionals who have proven to be successful in uplifting diverse communities at work.
Guest Blog: Your Frontline Workers & Your Customers - A Cross-Cultural Interaction That Leads to Marketing & Sales Success, or Failure
We’re sharing practical steps that PR and Marketing practitioners should consider to establish marketing success through frontline professionals as a channel.
Guest Author
In a nutshell, we highly encourage you, as marketing and PR professionals, to research effective DEI strategies and invest in inclusive leadership training for your frontline professionals and middle managers. Instead of simply assailing your market with online marketing messages and tracking pixels, consider how your marketing budget could be used to make the customer experience much more personal, powerful, and authentic.
Multicultural Learning & Intercultural Communication in the US Workplace
In partnership with American Marketing Association at Baruch College I address the Diversity & Inclusion of foreign employees in the US workplace and how US executives and corporations should value foreign thinking and learning for the greater benefit of the company's culture and business module.
