How to Turn Statements about Racial Equity into Actionable Strategies

This article first appeared on WRAL TechWire.

It has been more than two months since George Floyd’s death and that pivotal night when people of all races, backgrounds and ages began protesting the racial injustice that exists across our nation.  In the weeks that followed, many businesses I know released definitive statements in support of the Black community and racial equity.

Some of those businesses have since done more than speak, especially those with exceptional resources and existing networks for brand activism. The majority, however, are sitting at a crossroads. They are inspired to change but don’t know how to turn their statements into actionable strategies.