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How to Create Inclusive Cold Call Scripts for Sales Professionals

Articles Mar 14, 2022

According to a 2021 study from LinkedIn and Forrester, incorporating DEI principles into your sales practices can result in a multitude of benefits, including 28% higher conversion rates, 12% higher sales attainment, and 6% higher customer satisfaction. In other words, inclusion isn’t just good for people – it’s also good for your balance sheet.

In previous articles, we’ve explored the process of incorporating DEI principles into resume reviews, employee onboarding, marketing campaigns, frontline operations, and a wide variety of other instances because we know that the most successful businesses integrate DEI throughout their organizations. Today, we’ll offer actionable tips for how you can incorporate DEI principles into your cold-call scripts. Here are our do’s and don'ts for inclusive cold calling.


Shelley Willingham

Shelley (she/her) is a Certified Diversity Executive and Chief Revenue Officer for The Diversity Movement. She enhances customer value, competitive differentiation, and revenue.