A smiling multiracial couple receives the keys to a new home from a real estate agent

How Inclusive Word Choice Helps Real Estate Professionals Connect and Excel

Articles Aug 23, 2022

Whether you work in residential or commercial real estate, as a real estate professional, your success relies heavily on maintaining good relationships and gaining recommendations through word of mouth marketing. It’s true across all industries, but especially real estate: your clients’ experiences make or break your future business opportunities. And that means it is vital that you know how to make every person feel valued and included, including your colleagues, clients, and prospects. Knowing today’s best practices for inclusive language is one great way to start.

What is inclusive language? It’s the intentional practice of choosing the best and most respectful words for other people’s identities, backgrounds, and communities. The best part is that you don’t need to be a diversity and inclusion expert to be great at it. You just need to know best practices, and commit to continued learning. Here are a few key guidelines to get started.


Kaela Sosa

Kaela (she/her) is a Certified Diversity Executive and curriculum and programming manager at The Diversity Movement. She applies her writing, project management, and production skills to advance DEI.