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Hit Your Target: 10 Guidelines to Boost Digital Accessibility

Checklists Jul 2, 2024

Digital accessibility is critical for any person or company that publishes their content or markets online. You want to make sure that whatever you post to your website, email, or social media will reach your full target audience, including those with disabilities.

Digital accessibility is measured against the Web Content Accessibility Standards, or WCAG. WCAG has three levels: A, AA, and AAA. Federal agencies and contractors are required under law to conform to WCAG 2.0 AA standards while private businesses are not, but still must make their websites accessible under the Americans with Disabilities Act (ADA).

WCAG has 4 key principles:

  • Perceivable: Information must be presented in a way that is easily perceivable.
  • Operable: Your digital interface should be easy to use with a variety of tools.
  • Understandable: Information should be easily understandable to all users.
  • Robust: Your platform should be able to be dependably interpreted by all users, including those using assistive technology.

Download the guide below for ten best practices for making your digital content accessible to all people.

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TDM Staff

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