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Future-Focused Strategies for Association Leaders: Engage Your Membership for Sustainable Impact

Webinars May 23, 2024

Tuesday, May 21

Join us to explore current trends impacting associations and strategies like DEI and inclusive leadership that can be leveraged to boost member engagement and the sustainability of your association.

Association leaders remain focused on membership engagement and organization sustainability. Yet, faced with geopolitical turbulence, economic uncertainty, rapidly shifting technology, and evolving workplace demographics, leaders must evolve to achieve their dual mission. Critical to association success are strategies like inclusive leadership, diversity, equity, and inclusion (DEI), staff and member communications, and relationship-building. By leveraging these winning strategies, association leaders will be able to navigate uncertainty and be uniquely positioned to influence key industries from the board, member, and staff leadership levels. 

Join us for a 1-hour panel discussion on: 

  • The current landscape and trends for associations 
  • How association leaders are finding success with strategies like inclusive leadership and DEI 
  • Association leadership pitfalls and best practices   

Meet the Panel

Headshot of Jamie Ousterout

Jamie Ousterout, CDE

Chief Experience Officer, The Diversity Movement

Jamie is a Certified Diversity Executive and Chief Experience Officer at The Diversity Movement where she creates employee-first, inclusive workplaces for both clients and The Diversity Movement’s internal employees. Jamie graduated from Cornell University in 2009 with a bachelor of arts in English and history and has since worked in a variety of client service, project management, and operational roles. She is also founder and owner of Stabilimenta, an operational strategy consulting firm. She serves on the board for Raleigh City Farm and volunteers as an alumni admissions ambassador for Cornell University.

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David S. Cade

Chief Executive Officer, American Health Law Association

David S. Cade is the Executive Vice President/CEO of the American Health Law Association (AHLA), the nation’s largest nonpartisan educational organization devoted to legal issues in the health care field. David’s broad leadership experience in the health law profession includes a 14-year role as Deputy General Counsel at the U.S. Department of Health and Human Services (HHS). During his 28 year career at HHS, he also served as the Acting General Counsel and he was the Director of the Centers for Medicare and Medicaid Services’ Family and Children’s Health Programs Group and Acting Deputy Director of the Medicaid Bureau. David also served as a working group member of the Clinton White House Task Force on Health Care Reform. He also served for six years on AHLA’s Board of Directors, where his work included efforts to increase the diversity of the Association’s members and leaders as well as to broaden participation among public sector lawyers, non-lawyer health care practitioners, health care liability experts, and academicians. 

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Dr. Courtney H. Knoll

Board President, North Carolina Association of CPAs

Dr. Courtney H. Knoll is a Clinical Professor of Accounting and Associate Dean of the Master of Accounting (MAC) Program at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. During her twenty plus years at Kenan-Flagler, Dr. Knoll has taught a wide range of tax courses, including Federal Income Taxation, Tax Research, and International Taxation, earning her two Weatherspoon Awards for Excellence in MAC Teaching. Beyond teaching, she has significantly contributed to student activities, such as the Undergraduate Accounting Club and the Volunteer Income Tax Assistance program, and led the UNC Tax Center as its Executive Director. A CPA in North Carolina and Georgia, Dr. Knoll also chairs the North Carolina Association of CPAs’ board of directors and engages actively with the AICPA and the American Accounting Association. Dr. Knoll earned her Ph.D. in Accounting from the Kenan-Flagler Business School after working for five years in Arthur Andersen, LLP’s Atlanta office. She earned her M.S. in Accounting and her B.S. in Commerce from the University of Virginia.

Headshot of Maunda Land

Maunda G. Land, MBA, CMP, CAE

Senior Consultant, Conscious Inclusion, ASAE: The Center for Association Leadership

In her role, Maunda oversees ASAE’s conscious inclusion strategy including diversity, inclusion, and accessibility programs. As the owner of Land Consultants LLC, Maunda developed ASAE’s Conscious Inclusion Business Strategy overseeing the launch of five micro-credentials, Conscious Inclusion Summit, the ReadyMe Experience Program, and the ReadyMe Leadership Academy. She has over 20 years of leadership experience in
association and non-profit management, including roles as the Chief Member Engagement Officer at the Florida Institute of CPAs, the Director of Membership Engagement, Diversity & Student Programs at The Institute of Internal Auditors (IIA), and VP, Professional Development at the
Michigan Association of Insurance Agents. Maunda holds a B.S. in Environmental Studies and Applications from Michigan State University and an Executive MBA from the University of Central Florida. She is a Certified Meeting Professional, a Certified Association Executive, and a 2013-2015 DELP Scholar.

Headshot of Kerry Hoggard

Kerry B. Hoggard, CAE, CDE

Vice President of Membership, American Health Law Association

Kerry has worked in non-profit associations for her entire professional career. She moved to the Washington, DC area, following graduation from Drake University with a political science degree. She received her Master’s in Legislative Affairs from George Washington University and began her career with the Insurance Institute for Highway Safety. She discovered a love for work in the non-profit association arena and held rewarding positions with the American Association of University Women and the American Counseling Association. Kerry was the first membership director at the National Health Lawyers Association, which merged with the American Academy of Healthcare Attorneys in 1997. The Association changed its name to the American Health Law Association (AHLA) in 2020 to better reflect its commitment to be an inclusive organization that educates and connects the entire health law community. She has been with AHLA for 30 years and continues to be grateful for being able to facilitate the Association’s focus on inclusion, diversity, equity, and accessibility.


TDM Staff

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