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The DEI for Startups Playbook

Guidebooks May 26, 2023

Generating Better Business Outcomes Through Diversity, Equity, and Inclusion

Diversity, equity, and inclusion (DEI) leads to better company performance, better ideas for innovation, and attracting better talent. Integrating DEI into your culture, processes, and systems from the early stages will prepare your organization for stronger outcomes and sustainable, long-term growth. DEI can help you foster an environment where every employee feels valued and empowered to contribute their best work.

But how do you move forward with DEI in the midst of a hectic startup environment where budgets are limited, everyone’s wearing too many hats, and time is money? In this guide, we share our best strategies for integrating DEI into your company from the beginning.


Allison Bennett

Allison Bennett, CDE, is Manager, Inclusive Marketing at The Diversity Movement. She provides B2B digital marketing with experience in project management and building professional development courses.