Build Your Brand by Sharing Your Supplier Diversity Stories

Promoting another business might not seem like a great marketing strategy, but that is exactly what organizations need to do when they use diverse suppliers.

When organizations deliberately choose to source their goods and services from diverse vendors, there are bottom-line advantages and social benefits that help the wider community. The business also has an opportunity to demonstrate its values in a meaningful, visible way. By highlighting stories of its diverse vendors, the larger company earns brand credibility and the smaller business gains notoriety. Both companies win.