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Activating Growth with Multicultural Marketing

Inclusive Marketing Oct 15, 2020

Let’s start with the basics. What is multicultural marketing, and how do you incorporate it into your thinking as a marketer or as a business leader?

Simply put, multicultural marketing means reviewing and revising your message for under-represented populations outside of the general market. For the best examples, look to Nike, Walmart or P&G, all companies that are currently crushing the creative game with bold, multicultural campaigns.


Donald Thompson

Donald Thompson, EY Entrepreneur Of The Year 2023 Southeast Award winner, is a globally respected business leader, CEO of The Diversity Movement, CDE, and author of Underestimated.