Activating Growth with Multicultural Marketing

Let’s start with the basics. What is multicultural marketing, and how do you incorporate it into your thinking as a marketer or as a business leader?

Simply put, multicultural marketing means reviewing and revising your message for under-represented populations outside of the general market. For the best examples, look to Nike, Walmart or P&G, all companies that are currently crushing the creative game with bold, multicultural campaigns.