A Guide to Inclusive Marketing with ChatGPT: How to Use AI to Create Content Faster and Easier
ChatGPT can do a lot of things, but it can’t tell you what you should do.
ChatGPT, a large language model trained by OpenAI, can understand and generate human-like text responses to a wide variety of questions and prompts. You can request information, engage in conversation, or even ask it to perform certain tasks. ChatGPT is a significant step forward in artificial intelligence because it can generate human-like language.
It’s really good at answering questions, particularly general knowledge questions. It’s not so good at giving opinions or weighing one option against another. For example, it can analyze a resume and tell you if a candidate has the relevant skills and experience for a particular job. However, it can’t tell you if a candidate is a good fit for a particular role. Anything subjective still requires human judgment and analysis.
“Many people are afraid of what they do not understand, whether this includes interacting with different kinds of people or new technologies. When we work with organizations to uncover ways to embrace inclusive marketing, utilizing technology properly is a key piece of our approach,” says Kurt Merriweather, VP of Innovation at The Diversity Movement. “Given the fear and enthusiasm around ChatGPT, we decided to take our own advice and challenge our content marketing team to use ChatGPT to create content for inclusive marketing.”
