5 Tips to Show an Authentic Commitment to Diversity, Equity, and Inclusion on Social Media

Every year, more brands are joining the conversation about diversity, equity, and inclusion (DEI) on social media. Perhaps your brand has participated by posting in honor of Black History Month, Hispanic Heritage Month, or Pride Month.

While awareness of these diversity holidays is a good first step, brands must go beyond one-off statements to show a true and authentic commitment to DEI. As a social media marketer, diversity, equity, and inclusion should be integrated into your social strategy for the long term. Otherwise, brands risk being called performative, or worse, alienating the very people you are trying to engage.