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5 Tips for Making a Compelling Business Case for DEI

Articles Sep 18, 2023

While diversity, equity, and inclusion (DEI) programs are often viewed as “feel-good” initiatives, they also have a strong impact on the bottom line. Gaining buy-in throughout the organization — from the C-suite to the frontline — requires approaching DEI with a strong business case. 

The business case serves two primary purposes for DEI leaders: to introduce common language and goals, and to make it clear that the primary objective of DEI is to improve business performance. With DEI budgets often the first to go when cutting costs, making a convincing business case for DEI is more important than ever. Below you’ll find five tips for building a compelling business case, no matter your audience.


Kaela Sosa

Kaela (she/her) is a Certified Diversity Executive and curriculum and programming manager at The Diversity Movement. She applies her writing, project management, and production skills to advance DEI.